Today’s browsing habits are clearly determined by channels on social media. The various platforms (Facebook, Twitter, YouTube, Instagram, etc.) can be harmonised well and can work as supplementary platforms for each other. Their use can further strengthen online presence. Since members of the main target group are active social media users, brand loyalty can be enhanced by the appropriate presence. Brand pages also fulfil a customer service function, enabling direct communication with the target group. However, informal, two-way communication is risky as well; we could easily provide countless examples of this from recent years.
We build Facebook communication on three fundamental pillars. We operate brand pages, informing fans with regular postings and communicating with them directly. We develop applications, various games and apps, all of which can also be used to increase the fanbase. We also apply well-targeted PPC advertisements to strengthen the success of a Facebook brand page or campaign. However, we do not buy fans; instead, committed and relevant fans join our brand pages.
Lead generation is a complex activity. Success is ensured by the appropriate combination and harmony of several types of elements. We combine the various advertising and marketing activities so they complement each other to attract the highest possible number of interested customers and buyers! Cost efficient customer acquisition - Measurable results. This is lead generation!
Newsletters and individual EDM are an efficient part of online marketing. Using complex databases, the target group can be easily reached in a cost-effective way, and the results can be measured accurately. We can design newsletter templates or individual EDM adapted to the identity of the given company, product or campaign, and we ensure uniform display on a variety of browsers. After completion and testing, we distribute the newsletter through our own newsletter distribution system.
With PPC (Pay-Per-Click) advertisements, the advertiser doesn’t pay for publication, but rather for the clicks aimed at their website. This enables cost planning so results and conversion can be measured accurately. The sophisticated advertising systems of AdWords and Facebook enable very precise targeting. This is a form of advertisement that is efficient in itself, but can also be a great supplement to integrated campaigns.
Banners are still one of the most widely applied online advertising tools. In strategic planning, we determine which media match the aims of the campaign the best, also adapting our approach to the budget available. In addition to media reservation, the design of the master banner and its versions, our professionals constantly monitor the performance of the campaign. After completion, they prepare the campaign report,summarizing the important conclusions.