Missee - Product introduction campaign
To the request of Exeltis pharmaceutical company, we designed the creative concept of the campaign introducing their contraception product, designed for young people. Besides developing the creative concept and the graphic materials, we also made POS materials and a menstrual calendar.
With the creative and the message, we compared planning to unplanned “adventures”. Contraception products are not considered “sexy”. With the introduction of Missee, we aimed to change this attitude.
Our client chose our agency through tender. The youthful, daring visual appearance was completed with the message: “Some things are plannable, some things aren’t”.