Integrated campaign

2013

The Japanese Kyocera, known for its premium quality printers, asked us to fully plan and implement their campaigns in Hungary. We build the strategic skeleton of the campaign; we planned the media presence and localized the creative contents as discussed with their Netherlands centre.

In the integrated campaign, press advertisements, online appearances and outdoor spaces were all included.


In the rush of the campaign, hundreds of square metres were covered with building banners on one of the most busiest transit traffic areas, next to the M3 access route.



We successfully persuaded our partner to decorate their company cars and use them as “free advertisement space”, to strengthen the campaign further. The campaign’s success is reflected in the fact that we planned and implemented Kyocera’s campaigns in 3 consecutive years.


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