We were asked to fully redesign the website of Szegedi Szabadtéri Játékok; the purpose of the project was to make the design more modern, improve user experience and ensure a more accurate measurability.
The first step of the development was an UX research in which we analysed user behaviour. Based on the results, we adopted the most optimal menu structure, designed the main page and the various subpages. The final structure and the modern layout fit into the visual identity developed during testing.
The website was developed to our unique system, and was configured to be user-friendly, according to the client needs. During development, we had to pay special attention to the integration of the ticket selling partner’s system. The website operates exceptionally since its launch, traffic and time spent on the page both increased.